The Salafi Da’wah is that of the Qur’an and the Sunnah.

It is the Religion of Islam - pure and free from any additions, deletions or alterations. 

It is to adhere to the Path of the Messenger (sallallahu ‘alaihi wa sallam) and of the True Believers (as-Salaf us-Salih). As-Salaf is a collective term referring to the Pious Pioneers in Islam and all those who follow in their footsteps in belief, actions and morals.

Allah has said (what means): Whoever contends with and contradicts the Messenger after guidance has been clearly conveyed to him, and follows a path other than that of the Faithful Believers, We shall leave him in the Path he has chosen and land him in Hell, what an evil destination! [An Nisa 4:115].

Shaikh ul-lslam ibn Taymiyyah (rahimahullah) commented on this ayah: “All who contradict and oppose the Messenger (sallallahu ‘alaihi wa sallam) after the right path has been clearly shown to them, have followed other than the Path of the Believers. 

And all who follow other than the Path of the Believers have contradicted and opposed the Messenger (sallallahu ‘alaihi wa sallam). 

If one thinks that he is mistaken in following the Path of the Faithful Believers, he is in the same position as one who thinks that he is mistaken in following the Messenger (sallallahu ‘alaihi wa sallam)

Who are the “Salaf?”

As-Salaf us-Salih (or briefly: the Salaf) refers to the first and best three generations of Muslims. They are the Companions (Sahabah) of the Prophet (sallallahu ‘alaihi wa sallam) (S), their immediate followers (Tabiun), and the followers of the Tabi’in. 

These were praised by the Prophet : (sallallahu ‘alaihi wa sallam) The best of people is my generation, then those who come after them, then those who come after them [Bukhari and Muslim]. 

The term Salaf applies also to the Scholars of Ahl us-Sunnah wal-Jama’ah after the first three blessed generations who followed their way in belief and practices.

Allah subhana wa tala said (what means): The first to embrace Islam of the Muhajirin (those who migrated from Makkah to al-Madinah in obedience to Allah) and the Ansar (the citizens of al-Madinah who gave aid to the Muhajirin), and also those who follow them in the best way; Allah is well pleased with them, and they are with Him [At-Tawbah 9:100].

Among these scholars are (the number following the name is the Hijri year of death): Abu Hanifah (150), al-Awzai (157), ath-Thawn (161), al-Laith bin Sad (175), Malik bin Anas (179). Abdullah bin al-Mubarak (181), Sufyan bin ‘Uyainah (198), ash-Shafi’i (204), Is’haq (238), Ahmad bin Hanbal (241), al-Bukhari (256), Muslim (261), Abu Dawud (275), Ibn Taymiyyah (728), adth-Dthahabi (748), Ibn ul-Qayyim (751), Ibn Kathir (774), Muhammad bin ‘Abdil Wahhab (1206) and his many students, and, in our time: ‘Abd ul-‘Aziz bin Baz, Muhammad Nasir ud-Din al-Albani and many others. 
May Allah have mercy over them!
May Allah guide all Muslims to the correct path and beliefs!!!